Management of operational and strategic marketing outsourcing

Sector

Feed

Presentation of the case

Aleader in the field of commodities had the needto define the brand image and manage a processof brand building and supply products, byacquiring a high-levelexpertise without increasing itsstaff.

Year

2008

Solution

Nextree manages, alongside in-housestaff, the marketing department and supports the general direction in strategic marketing decisions.