Management of operational and strategic marketing outsourcing
Sector
FeedPresentation of the case
Aleader in the field of commodities had the needto define the brand image and manage a processof brand building and supply products, byacquiring a high-levelexpertise without increasing itsstaff.
Year
2008Solution
Nextree manages, alongside in-housestaff, the marketing department and supports the general direction in strategic marketing decisions.