Entry into a new market

Sector

Food

Presentation of the case

Acompany operating in the Scandinavian consumer packaged withlocal specialties had interest in exploringthe possibility of entering the Italian market.

Year

2011

Solution

Nextree analyzed trendsin the size and target market and developed a plan forentry and business development. Nextree has identified the potential distribution partners,and favored the start of the business relationship.