Sector

Wines and Sparkling Wines

Presentation of the case

Following the redefinition of the specification for the DOC / DOCG wines and champagne company in the industry was in the need to redefine the product offering in terms of recipes and price positioning.

Year

2009

Solution

Nextree has helped toredefine the range by analyzing the market trends overthe medium term and suggesting how best to defendthe company's market positionand profit levels ina context of increasing competitiveness.

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